In order for your sponsored product ads to have good performance, please follow these suggested practices:
During Campaign Creation:
Select Appropriate SKUs: Choose SKUs that have received at least 2 orders in the last 2 months.
Maximize SKU Input: Include as many SKUs as possible. This allows the personalization algorithm to effectively match and return the best SKUs as ads. Personalized ads, which align with customers' interests, perform better than non-personalized ones.
Regular Campaign Maintenance:
Monitor SKU Performance: Every 2-3 weeks, review your campaigns to check if high-performing SKUs are sold out or have "broken" sizes (where 60% of sizes are out of stock). SKUs with broken sizes will not be shown as ads to avoid disappointing customers and negatively impacting the click-through rate (CTR).
Address Broken SKUs:
Restock Sizes: Restock the SKUs if possible.
Remove and Replace: Remove the SKUs with broken sizes from the campaign and add new ones with full size availability.
Pause and Recreate: Pause the campaign and create a new one with SKUs that have full sizes available.
Campaign Categorization:
Separate Campaigns by Category: Create distinct campaigns for different product categories (e.g., Campaign A for women's shoes, Campaign B for women's shirts). This helps in better classification and ensures the right ads reach the right customers.