You can download your invoices here.

The best thing you can do to help improve your average position is to increase your max CPC or use automated bidding (recommended) to maximize conversions. Start off with increasing this by 50-100% and then check the data the next day to see if this has improved. Running price promo's through the retailer can help other things like CTR which all goes towards getting a better position in the top row and increasing online sales.

The relevancy algorithm will ensure that your product is shown to the right customer at the right time at the point of purchase so your sales will improve as a result. Proof of those sales will be shown through the real-time reporting via your dashboard, which gives crystal clear data on your ROAS.

We weight the products according to relevancy first not bid price, however you can increase your MAX CPC to improve your chances at getting into that top spot.

Contact your client manager to get started with having your account created.

All ads are pre-paid. Any media spend over $10000 can be invoiced with payment terms and anything under that amount will require a credit card on file.

Brands should run campaigns based upon product groups (products that are similar in category and price) with 1-50 products per campaign, e.g. T-Shirts, Shorts, Running Shoes. You could also specify a more granular campaign by price segment, e.g. T-shirts $20-$50, T-shirts $50-100.

Brands can choose to auto-optimise where the algorithm shows the best performing SKUs in a campaign (some SKUs may never be shown in irrelevant), or brands can choose to rotate evenly which means that the click price or CPA will vary based upon the product's quality score

The ZALORA team will approve the ads. Ad submissions and approvals are done every morning on Singapore working days by the ZALORA team.

SKU's will show in all categories that they are located in including all tiers of category level

Depends on the Conversion rate and desired ROAS

Below you will find a table of these metrics and their definitions.

We use a number of different parameters when calculating the relevancy score of each ad that enters an auction. In simple terms, we measure the likeliness of a customer clicking on (and subsequently buying) a product and promotes the products which have the highest chance of being clicked. This is done by looking at the past performance of the ad as well as the maximum bid price.

All prices are subject to auction rules and maximum bids of competing brands. The minimum costs for each ad type are set on a retailer by retailer basis. To understand the cost structure of your retail publisher website, please review their advertiser terms and conditions when launching a campaign.

The retailer will never have access to financially sensitive data such as your current balance, credit card details, or spend levels on campaigns. We also do not allow them to see any of your strategic targetings when it comes to MAX CPC or keywords so as not to create any possibility of a conflict of interest. We give the retailer the necessary data metrics so as to track suppliers performance on the system such as Impressions, Clicks, Active Products, Sales and Ad revenue.

We give suppliers the ability to pause their campaigns and come back at any time which means you will never have to worry about lock-in contacts.

The best thing you can do to help improve your average position is increasing your MAX CPC metric. Start off with increasing this by 50-100% and then check the data the next day to see if this has improved. Running price promo's through the retailer can help other things like CTR which all goes towards getting a better position in the top row and increasing online sales.

We do not have the functionality to do this currently but you can download all the reporting data we give you into a CSV. That way you can utilize the sales metrics and apply margins as you see fit.

From account creation to seeing your ad live on a retailer website can be done in less than 15 minutes.

This is currently in our product roadmap to release in 2019. In the interim, you will have a client manager who will generally give you a few reminders as your balance gets low.

Yes, your client manager can offer suggestions with the right keywords to find the right customers and get you those extra sales.

It's great to hear when suppliers are doing great already but the question is do you want more sales outside of what you get organically? Let's say you are a make-up company and a customer type " Water proof mascara" - your product is not appearing in the top row let alone on the first page. Already you have lost a great opportunity to earn a new customer. Using GFG Ads, you can achieve this - your waterproof mascara can be broadcast to the right customers who are in the mindset of wanting to purchase your type of product. With real-time reporting, we can show you the positive uplift we can bring in getting you new sales from a totally different audience.

Yes, you can with our ad scheduling feature you can set a date in the future for your campaign to go live and end. Giving you complete control and freedom to "set and forget".

Daily Spend budget is the average amount you're willing to spend on a campaign every day and Total Spend is the amount you're willing to spend over the entire run-time of your campaign.

Your sponsored ads may appear on the category, sub-category, and search term pages related to the products you choose with your campaign.

We set up any initial campaign, we recommend you take an always-on approach (Set Ad Scheduling off) and allow it to run for 2-4 weeks. This will help you gather enough data and insights to understand what is working and what isn’t. Check your placements on site as often as you can to see what position they are in. If you want to try and improve your position then look to increase your MAX CPC by 50-100% and then review after an hour.

Yes

Depends on a number of variables, including categories, number of products, relevancy, and other factors your client manager will be able to assist you.

The ad won't return if the product is out of stock since we are integrated with the eCommerce server via API and therefore have access to the catalog.

Yes of course