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Creative Guidelines for Brands
Creative Guidelines for Brands

Banner specifications, guidelines and best creative practices

GFG Team avatar
Written by GFG Team
Updated over a week ago

Introduction

This provides banner specifications, guidelines, and best creative practices that will create a great advertising experience for our customers and premium audience extension network.

Your advertising creative material must be produced in accordance with the following specifications and guidelines before submission for approval. All advertising content must be appropriate for the general audience and must comply with all laws and rules and regulations that apply to the advertiser, the advertising content, and any location where the advertisements may appear.

Guidelines include everything from banner sizes, dimensions, file types, example URL's, positioning on the page and also any rules about what the artwork should and shouldn't contain.

Desktop

Category Search Mobile

Category Search App

App Tile

Homepage Banners:

  • Size: 322x165

Do and Don't

Artwork Examples

Below are some examples of the design formats that you should aim to follow when creating artwork on the ZALORA website. Failure to adhere to these design standards will lead to your campaign being rejected.

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