You can select the brand that you want to launch a campaign with from the top-left corner.

Then click on the new campaign button.

When setting up your sponsored products campaign, GFG offers several options to suit your needs.

Quick Campaign

If you require minimal filters for your campaign, you can simply click on the "New Campaign" or "Quick Campaign" button. This streamlined process allows for a swift setup, getting your products in front of customers with minimal effort.

Advanced Setup

For those who need extra customizable filters or desire more control over their campaign, the "Advanced Setup" button is the way to go. This option provides greater flexibility, enabling you to fine-tune your campaign parameters to better align with your marketing strategy.

By choosing the right setup option, you can effectively manage your sponsored products campaign, ensuring it meets your specific requirements and goals.

Enter a campaign name, choose a campaign goal and select Banner as a campaign type.

After selecting the banner type, provide the URL path, specify the target keywords, and upload the asset.

Then choose the ZALORA region that you want to launch your campaign.

Choose a budget:

Schedule: Choose a start date only to run campaigns indefinitely or a start date - an end date to run your campaign during this period. It will start from 00:01 AM on the start date and end at 11:59 pm on the end date.

Select the categories to showcase your sponsored banner.

Select the correct store for your campaign.

Once everything is done, click on Start Campaign to submit your campaign.

Enter a campaign name, then choose the ZALORA region that you want to launch your campaign.

Choose a campaign goal and select Banner as a campaign type. Choose the placements you want to place your ads.

Choose a budget:

Schedule: Choose a start date only to run campaigns indefinitely or a start date - an end date to run your campaign during this period. It will start from 00:01 AM on the start date and end at 11:59 pm on the end date.

Bid Strategy

Selecting your Maximum Cost Per Impressions

The maximum bid amount is the maximum that you are prepared to pay to have your banners shown to a customer. The actual amount you pay for an impressions is dynamic and based on several factors: The main factor is what your competitors are paying. T

Automated bidding

Automated bidding uses machine learning to optimize your bids to maximize impressions.

Target ROAS

Include your target ROAS.

Target Keywords

Select keywords to enable the system to display your banners to potential customers when they search for those specific terms.

For Example: Dresses, Mini Skirts, Maxi Dresses, ZALORAYA

Negative Keywords

Identify keywords that you want to exclude from your campaign. This helps prevent your ads from appearing in irrelevant searches.

How much more traffic would you like?

The system defaults to delivering the highest quality traffic. You can specify how much additional traffic you would like, but be aware that this extra traffic may be of lower quality, resulting in higher costs and a lower likelihood of conversion.

Banner

Upload your sponsored banner asset for the respective placements you have selected.

Category page

Choose the category page you want your banner to appear.

Landing page URL

Include the landing page where customers will browse after clicking on your banner.

Once everything is done, review the campaign setup. Click on Launch to submit your campaign for review. Our team will receive a notification to review your campaign within 1 working day. If it's approved, it will be live immediately and you will receive a notification.