What is GFG Ads?

GFG Ads is an advertising platform that helps connect brands with fashion consumers across Global Fashion Group markets via its regional companies: ZALORA, Dafiti, THE ICONIC, and Lamoda. With GFG Ads, it's easier to set up, monitor, and optimize your campaigns to accelerate more sales or visibility.

For the very first time, advertisers will be able to promote their products to the top of our websites and apps and track the performance of those products in real-time. GFG Ads allows advertisers the unprecedented ability to promote individual products to the top positions of our pages.

There’s no better or more effective way to spend digital marketing dollars than right within the digital store itself and we are excited to offer this new facility to our advertisers.

Sponsored Ads have 2 types: sponsored products and sponsored banners.

Sponsored product ads

Elevate your products to the top rows of our product listings and track the performance of your campaigns in real-time.

How sponsored products are shown:

Sponsored banner ads

You can seamlessly place your banner ad creative into relevant categories and search pages within our websites and apps.

How sponsored banners are shown: